If you’ve been trying to make money online for longer than a nano second I’m sure you’re aware that Internet marketing has a pretty steep learning curve. There is so much to learn… how to create a website, how to FTP, how to write articles, how to do PPC, how to add pictures and graphics, and on and on. The good news is that you can and will learn all these things, but there are three components you really need to learn about for your Internet marketing business to succeed. Without all three of these, you won’t be as successful as you could be. You might make sales, but not near the number you could be making.
1. You have to be trustworthy.
If your website screams “Buy, buy, buy!” and you don’t give them good content and show that you know what you’re talking about, they probably won’t trust you or buy from you. If your site is one big walking, talking ad with the maximum number of AdSense ads, promotion pitch after promotion pitch, and banners stuck all over the place, potential customers are going to run the other way. They need to trust you before they offer you their credit card info. Take a look at your site through the customer’s eyes and see what they see. Pull back on the AdSense, banner ads, etc. and make it a classy website. Be in this business for the long haul, not the short gain.
2. You have to offer value.
Internet users are becoming a lot more savvy. We now have the first generation of people who grew up with the Internet and what they (and all us) are looking for online is value. So start with giving away something free, like a report, in exchange for their opting in to your list. But make sure that report contains valuable information not just bunk. One of the best compliments I get is when someone reads one of my free reports or a blog post or perhaps they watch one of my videos and they contact me and say, wow, that’s better than some of the information I’ve paid for!
Think about it, that’s your first chance to show off what you know and offer incredible value. You might argue that “free” doesn’t mean you have to give something valuable, but I disagree. How would it make you feel if a carpet cleaning company who wants your business came out and cleaned one of your rooms for free, and did a lousy job? Do you want to purchase from them?
After they’re on your list, continue to send them free valuable info. Perhaps a well-researched article or short PDF will make them open their eyes to just how much information you know. The next product you produce and promote and over-deliver on will entice your “free” customers to become paying customers again and again.
3. You need traffic.
This can be tough obstacle for any new marketer to overcome. Getting quality traffic can be daunting. Getting the site up is actually the easy part. You can put together the most valuable, crazy, insane offer ever, but if no one knows about it, you won’t make those sales you’re dreaming of. Make a point of studying how to get traffic a priority. Research all the avenues of increasing your traffic and take action. Invest in a course if need be – it’s that important to get traffic. Of course it should be targeted traffic, not just any old traffic. You want people who are looking for what you’ve got; they’re more likely to turn into buyers.
There are no guarantees that you will be wildly successful with Internet marketing, but if you spending time on these three components, you stand a good chance of getting results you can be happy with.
