email marketing

Tough Crowd. Marketing from Costa Rica

January 27, 2012
By
00000501

Last week I was visiting my Mom back in my home country of Costa Rica. I now have a new level of respect for folks who are successfully marketing from countries outside of the “main stream”. I sent out an email to you all (my email list subscribers) and I received a 0.12% spam...

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Anatomy of a Real “oops” E-Mail

November 18, 2011
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Anatomy of a Real “oops” E-Mail

We’ve all received those “oops” emails and if you’ve been in this business long enough to be a little (or a lot) jaded, you probably thought BS. They’re just doing that to sneak a second email by me. That does happen. It is a known strategy. I’ve never done it nor would I lie...

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Email Marketing Mistakes

May 31, 2009
By

I’ve written many posts and sent out many emails about the importance of list building but I just realized I haven’t really talked to you about what to do with that list you’ve been working so hard to build. Although there has been a lot of chatter about how social media like Twitter and...

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How Gmail Led To My Email Subscription Forced Spring Cleaning

May 8, 2009
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How Gmail Led To My Email Subscription Forced Spring Cleaning

For the past two years I’ve used one Gmail email address when I sign up to email lists, so I was bit surprised when my friend Scott Drake told me my email bounced back to him when he sent out an email for his most excellent upcoming giveaway: Memorial Day Giveaway (side note: you...

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