« Internet Marketing Forums | Home | Why You Are Getting All Those Emails About The 7-Figure Code »
Claude Hopkins Scientific Advertising Free Download Offer
By Alan | July 12, 2007
All subscribers to my newsletter will receive the classic book Scientific Advertising by Claude Hopkins.
This is a must read by anyone who want to be in marketing. It was published in 1923 and yes it is still relevant today and it’s concepts apply to Internet marketing. Even if you don’t want to join my newsletter go to Amazon and get it! You must read this book. Please note I will never rent, trade, sell, or share your email address with any third parties - ever. I don’t send spam so don’t worry about that either. You’ll receive my low volume newsletter and you can unsubscribe from my mailing list at anytime. No hard feelings.
As another iconic figure in advertising David Ogilvy said:
“Nobody should be allowed to have anything to do with advertising until he has read this book (Scientific Advertising) seven times. It changed the course of my life” - David Ogilvy
Once you subscribe to my list you’ll be able to download the complete book in PDF format. The book doesn’t have any affiliates links or advertising, it’s the entire book in digital format so you can read it right away.
About the legendary author
Claude C. Hopkins (born 1866) was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced. Claude Hopkins invented sampling, risk-free trials, money-back guarantees, market testing and other breakthrough advertising techniques.
Book Description (from Amazon)
Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.
Subscribe Now it’s easy. All you need is to enter your email, your name, and click the button. That’s it.
About the Author
Alan Petersen is a full-time Internet marketer. Sign up for his free newsletter to receive tips, news, and product reviews about Internet marketing:
Topics: Uncategorized |
November 10th, 2007 at 12:26 pm
[...] subscribers will receive Claude Hopkins classic book Scientific Advertising as a free PDF download! See details. Email: [...]