Marketing color guidelines for branding
My first info product is just about ready, it’s now being reviewed by an editor to make sure it’s not full of typos and errors. 
I’m thinking about the website layout and I’ve hired a mini-site designer with an impressive portfolio. I’ll have a review once the site design is completed.
I was looking at what colors to use for my website and I found this fantastic article on the importance of selecting the right color for your marketing branding purposes.
The article was written by Martin Jelesma and he outlines the basic color guidelines for branding. I found it interesting so I want to share the color guidelines for branding according to Martin Jelesma:
Red evokes aggressiveness, passion, strength, vitality. In business, it is great for accents and boldness, stimulates appetites, is associated with debt.
Pink evokes femininity, innocence, softness, health. In business, be sure you’re aware of its feminine implications and associations.
Blue evokes authority, dignity, security, faithfulness. In business, it implies fiscal responsibility and security. Plus it is universally popular.
Yellow is an optimistic color that almost always evokes a positive response. Yellow gets you motivated; it stimulates creative and intellectual energy; it’s cheerful and easygoing.
Purple evokes sophistication, spirituality, costliness, royalty and mystery. In business, it’s right for upscale and artistic audiences.
Brown evokes utility, earthiness, woodsiness and subtle richness. In business, it signifies less important items in documents.
White evokes purity, truthfulness, being contemporary and refined. In business, it enlivens dark colors and can be refreshing or sterile.
Gray evokes somberness, authority, practicality and a corporate mentality. In business, it is always right for conservative audiences.
Black evokes seriousness, distinctiveness, boldness and being classic. In business, it creates drama and is often a fine background color.
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