Last week I was visiting my Mom back in my home country of Costa Rica. I now have a new level of respect for folks who are successfully marketing from countries outside of the “main stream”. I sent out an email to you all (my email list subscribers) and I received a 0.12% spam...
We’ve all received those “oops” emails and if you’ve been in this business long enough to be a little (or a lot) jaded, you probably thought BS. They’re just doing that to sneak a second email by me. That does happen. It is a known strategy. I’ve never done it nor would I lie...
The last couple years I’ve been a proponent of using giveaways events to build your list. It’s a marketing strategy that I’ve used and recommended. The premise here is to offer something of value and if people perusing the giveaway event like the look of your product and your squeeze page, they will opt-in...
I’ve written many posts and sent out many emails about the importance of list building but I just realized I haven’t really talked to you about what to do with that list you’ve been working so hard to build. Although there has been a lot of chatter about how social media like Twitter and...
