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The Importance of Testing in Internet Marketing
By Alan | November 10, 2007
Testing is one of the most important aspects of building our online business yet it’s something we seldom do. I am guilty of not doing enough testing and I know I’m leaving money on the table by not testing my marketing campaigns.
It’s amazing we don’t test like we should could since it can be the difference between a 1% conversion rate and a 5% conversion rate.
If you’re not familiar with the concept of testing in advertising I suggest you read two classic books written over 50 years but yet very relevant to Internet marketing. Tested Advertising Methods by John Caples and Scientific Advertising by Calude Hopkins (note – you can get a free copy of Scientific Advertising by signing up for my free newsletter). These books are a must read for anyone interested in Internet marketing.
Fear of testing
Even though the theory of testing is a proven necessity I was still not testing as I should be and the main reason was know-how. Setting up A&B split testing campaigns seemed a bit overwhelmingly and then studying the data to determine the best campaign was also a bit daunting for me.
Enter John Taylor and his amazing Testing script
John Taylor, PhD is a very successful full-time Internet marketer. He is a writer, publisher, and a marketing consultant with some very big clients. He wrote the awesome and best-selling product, “Testing and Tracking” (I suggest you pick that ebook up it’s excellent).
John created a testing script for himself which he is now making available to the public. It is called AdTestPro and let me tell you it’s an amazing script!
I’m so happy to have picked it up. I can easily create split test campaigns (2, 4, 5, or more) with this script. It generates a few lines of code which I just copy and paste into my product’s “thank you” page (the page customers see after they purchase).
That’s it! Now AdTestPro will gather the stats which I can follow from my the admin section and the script will automatically pick the winning sales page (based on the parameters you enter, 40,50, etc. sales, sign ups, or whatever your testing).
Start testing now!
AdTestPro is a must have, period. That’s how important I believe testing is to your business and how much I believe in this script. It’s not BS, testing is that important and the script is under $10! I’m amazed that John is practically giving away AdTestPro. I’m sure he could sell it for $47, $67, $97, even $197 easily yet he is selling it for under 10 bucks.
Go check out his AdTestPro website. He even has a video of the script in action on his website. If your serious about being a successful Internet marketer you need to be serious about testing.
P.S. John Taylor has written a report about testing. It’s 16 pages long and he describes the impact that testing can have to your business with real life examples. The report is free just click here to download it. No squeeze page where you have to give me your email address or anything it’s a direct link to the PDF report. Get it here.
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Topics: Internet Marketing | 1 Comment »
November 19th, 2007 at 2:12 pm
[...] importanlty it underscores the importance of testing. As I mentioned before in my post about the importance of testing in Internet marketing, BJ’s post is a shining example of how important it is to [...]